I realized that most of my Service Design principles follow the same structure 👇 The structure goes like that:
Set the scenes: Let people imagine the story
Show the emotion or evidence: Let people feel how this was for you
Translate it in more general way: Show the absurdity or smartness of the interaction by showing how things are done in non business life
Show the opportunity: Explain why this is smart for service creators
Reflect larger: Go one step above this interaction, how can this be generalized?
Ask a concrete question : Help people turn it into practice by asking a question where the answer is action