In short: take three photos, one from far away to give the context, one near and one zoomed in the part that makes the experience great or bad.
Taking a picture of the experience you went through that inspired a Service Design Principle is smart.
What’s even smarter is to shoot three photos:
A wide shot: that shows the full context
A medium shot: that shows the specific element of the experience or interaction that inspired you
A close up shot: that shows this element in much more details
By having these three photos you are following a classical way to tell a story that is used in journalism or cinema where you first establish the scene and then slowly zoom in on the particular element.
Thanks to Monse a participant of the Service Design Book Club who joined for the review of my book Service Design Principles 1-100 who inspired this idea.