How should I start? What's the first step to begin with when a service design project is waiting to be done? Again, a wonderful question. Thanks Amine for sharing it. I would say first thing, ask questions. That's that's an answer I give a lot, but ask questions to understand the context.

Ask people why they are interested in doing this project. Ask people what their, what are their needs. Ask employees and ask end users what they would like to have. And also, another question which is very important is, try to find out, Who really has the power in the organization to make the change happen?

Because if you're doing a little project and you never have access to the people who make the final decision, it's not going to work that well. So that's a big one. Ask questions, try to understand the context. Once you do that, you'll know what you have to do and with who you have to work. And now we're back with another little break about...

And this is one that is a draft because it's part of the third book in the series, and it's one that has been co created with someone from the community called Daniele Turi. And it's a tip that goes extremely well with this question, which is, he recommends, Help first those who you can impact the most.

When you start a project, obviously, there is a lot of things you could do and a lot of people you could help in your organization. And, here, I think that's a very smart thing is reduce the scope by thinking Who are the people who can benefit the most of the little time we have? And if we work with these people, they get excited, then we can show to the rest of the team, Hey, it worked.

We invested with just these people and it worked. And then you can do another project and then grow your initiatives to impact even more people. But, be focused, start small, start with the people you can impact. Thank you. The most.