Summary of the video

 Hi there! In this little video, I want to answer this question that I received today during one course about the Service Blueprint. And the question was, how can I share my Service Blueprint? How can I create a story around my Service Blueprint. I'll try to explore that, with a few tiny examples and resources and links that I will share with you.

So let's jump into it. The one obvious and first way to do it is to Have kind of a visual element on top of your service blueprints. We see it here. This is a service blueprints built directly in Notion. It's a template that you can get on the Swiss Innovation Academy, obviously. And here, basically how it's done I've, I just put an image and then have a summary of what happens at that stage.

And like that, you have a story of how what happens in that service blueprint. So that's a kind of very simple way to do it. It's like the most obvious way to do it. And if you don't want to overwhelm people with just this huge blueprint like we saw before, you can use this idea of an expandable service blueprint as you see here where you open a part and you see then maybe the story in that part which you can then hide and show.

Here again it's built in Notion because I'm just a Notion nerd but... You could do that in many other tools. So first point is have a visual story with. Tiny sketches or this kind of images that you can find on Andro. co, that's written

Andro. co, like that, where you can find these images and adapt. So that's the first way to tell the story, it's a very classical way and you can do it without overwhelming people with this kind of expandable blueprint stuff. Then there is another way, which is to make a video out of it.

I've been doing that to share prototypes and to share concepts where I use a video software which allows me also to have some stock footage directly. And what I do is, I first record a voiceover and then add to over it some stock footage to tell the story. And to do that if you're on a Mac, you can use this app, which is called ScreenFlow.

It's not too expensive for what it does. And what's really nice in this app is first that it's quite simple to use. But secondly, it's that you have this thing here where you can get the stock media library. In it. And with that, you can directly from within ScreenFlow get some specific medias.

You can see it here and then search for terms portrait from someone. And then you see a list of video portraits that you can, take and, drag and drop into your video. So that's quite powerful and it looks like an ad in a way. And it's quite lovely. Thank you.

Let's say very technical in that bit. If you want to do this kind of videos I highly recommend that you get a bit of a microphone. This is the one I use which is, has been recommended by many. It's blue Yeti. It's not like the super expensive one, but it's also not the cheapest one.

This means like the sound is quite simple quite good, and the microphone works very well. And if you say, oh Daniel, I'm not good at editing videos, it's a painful process, or just seeing that makes me sick. I have another way for you to do your kind of video of your blueprint, which is with this kind of apps.

There exist many others, this is just one, which helps you to create this kind of whiteboard videos where you have a hand drawing stuff, and you just add your voiceover over that. And. In order to tell the story of your blueprint, what you see here, in this idea where we use a video, you need a good voiceover story.

And to do that, I have a structure that I use for myself, which is this structure here, which I call the kind of typical startup video structure, where it starts with something like that. Meet John. John is a carpenter, or whatever, and he struggles. So you set the stage of who you're serving and what is the pain point that you are solving.

And then basically you go into the different stages of your blueprint and you say, Hey, John finds this new service from Service Inc. by going on Google and searching. Once he joins the service, he fills the contract, blah, blah, blah, blah. So you explain the steps and then you can explain the kind of.

The big part that you have in the use and develop phase, where you share with Service Inc, John can, for example, do this and that, which fixes his problem. And then you conclude the story by saying, hey, finally, now, because of this new service, John now feels much better, more relaxed.

Basically, he fixes the pain point that we highlighted at the beginning of the story. And in this kind of videos where you have a voiceover, you will have kind of a sandwich format where you start by, say, how John feels, who is John, then you explain what the service does for John, and at the end you have again this sandwich moment where you come back to John and again, how does he feel what's his life.

We start with John and his feelings, we finish with John and his feelings, and in the middle we have the kind of demonstration of how the service works. That's all for this question, how can I create a story around my Service Blueprint. To recap, you can either basically add a kind of a, visual drawings and a bit of a story as an executive summary at the top of your Blueprint, which is a kind of...

Lovely and very simple way to do it. Another one is to make a video with a voiceover, either with a tool like ScreenFlow and some stock footage, or you can do it with something like that, which is more animated. And finally, in all of that, what's important is the story that you have, and I would highly recommend take further time to write down the story from the perspective of the user, so that you can just then record it and then illustrate it either with...

Just a few drawings or with some stock footage. So video or just a few illustrations on the top of your Service Blueprint to share it in form, in the form of a story. I hope this helps and we'll see each other another time. Bye bye.