Serene asks, how can I show complex service design work in an attractive way without downplaying the efforts that went into it? Again, a very good question because a lot of the service design work is hidden work. You know, we do a lot of testing, we do a lot of research, but what people see in the end is kind of like the simplest, the simplest answer, the most effective answer.

the most effective experience that we can get out of that. Obviously, there were tons of hours of work involved in making something very simple in the end. So, we should kind of also show what happened in that backstage to the people involved in our project, so that they can feel proud of all the work we did for them.

So, how can we not only show that it's an exciting project, but also show all the work we did previously? And in the same time, don't overwhelm people. It's a bit of a challenge, so let's see a few ideas on how to work in that challenge. One first tip could be this one. You can separate the pitch from the behind the scenes.

So, separating the part where you explain why this new service design project, this new experience is so awesome, so smart, so useful, you know, that's kind of the pitch part, where you explain This is cool. This is useful. And this is the story behind it. And then having another part where you speak completely from different things, which are, which is, Hey, how hard was it to do the work that led us there?

How much did we work? What did we exactly do to arrive to that part? And that's, that are, these are two very different things. And I think it's quite interesting to separate the story. Uh, which is why this matters, why this is important from the kind of behind the scenes work, which might be a bit boring, but very informative.

And by separating those, uh, you, you don't have kind of this overwhelming bit where you explain, Oh, this service is really cool because it helps people a lot. And by the way, we did a lot of research, blah, blah, blah, blah, blah, blah, blah. Uh, here's how we did it. Da, da, da, da, da, da, da, da. Oh, another reason why it's important is this, like, you know, it's, it's kind of mixed up in the brain of people and can be kind of overwhelming.

So try to separate it. There are two ways to do it. Either you start by saying to people, Hey, we did a lot of work. Bum, bum, bum, bum, bum, bum, bum. This is all the work with it. And then what did we end up with? Then you share the story of your, uh, new service. Or you do it the other way around, you say, us. We have a new and uh, awesome new service.

This is the service. But how did we get there? And then you tell the behind the scenes, uh, stories where you show all the work you did. So that's kind of the first tip, separating the pitch and the behind the scenes. The other tip that I would sure love to share with you is transform it in numbers. You know, it's kind of hard to show like all the details because it could be overwhelming, but sometimes it's just...

Nice to say, Hey, we worked 20, 000 hours on it. That's a lot. One number that tells me a lot about what you did or show me the impact with a percentage. And then, um, people can get excited about that. And it's something that I didn't invent, obviously. It's something that I kind of, uh, steal from the lovely guys at Apple.

Here we have an example of a keynote presentation where, you know, they just put the big number and say, Hey. This is the story. We have 85 percent of people who do their upgrades very quickly, and they don't speak about all the details that went into it, but that number shares something important and shows the impact in a meaningful way.

And if we continue, let's continue to be inspired by the guys at Apple. They do another thing really well in the presentation of new products and services. They show a summary. That's a little bit of a world. Let me show you how they do that. So here is an example from one of their keynotes on iPadOS, which is the operating system that you find on your iPads.

And here, what do they do, which is so interesting, what, uh, they do something that is quite lovely, which is they present everything and then they say, Hey, okay, that was a lot of information. In short, this is all. We changed. And then you say, Oh, okay, that wasn't much more than what I saw, because basically, when you're in it, you see, not much didn't change.

But then when you see it all in one slide, it feels like, oh, that was a lot. Okay, okay, we learned a lot, or they worked, they worked well. And that's a thing, I think that can be quite inspiring. Show a visual summary of all what you did. And let's continue. Again, I think Apple is a good example for this kind of, uh, how to brag about the hard work you did without overwhelming people.

Another tip that we can take as inspiration from them is show what you won't talk about. Because, you know, it's not because we can't, we won't talk about it, that we can't brag about it. And, uh, here is an example of how. They do that. You have here, uh, a kind of an end slide of a presentation from Apple.

When they're presented, they presented the iOS 11 version. And so this is during their developer conference and they presented it, and then at the end they basically say, and we did so much more. And what you see here is that you have all these keywords that are new features, new capabilities that they put in their software, but that they don't.

Well, they won't talk about, but for, uh, people in the audience, they see, okay, there was so much more work. And what's lovely is someone maybe is very interested about one of these elements and then might say, ah, cool, they didn't cover it in the presentation, but I see that they did it. Okay. I'm happy. I'm relieved.

And that's. Okay. Thank you. These are the tips that we can get from this, uh, example. And so to conclude this question, our last tip is, you know, give us questions. So when you do a live presentation about your Service Design project and want to show that there is more, you know, BitTorch Keep time for people asking you questions and there you can even provide a list of questions you could answer.

Even if people don't pick a question in that list, they will still read it and see that you have the answer to that specific question and therefore that you did a lot. So there is a lot of ways that exist to help you show that you did a lot of work and do it in an attractive way.