This clip is part of a one-hour-long webinar about the Future of In-House Service Design with Marc Fonteijn. You can watch the full webinar here.
In summary
More standardisation with clearer best practices
In-house service design is currently a bit like the Wild West, with everyone trying to figure out where service designers should be placed, who they should report to, and how to measure success.
Documentation, sharing, and templates can help build a staircase and grow the maturity of service design practices.
More defined standards may emerge in the future, as ISO definitions for service design work have already been drafted.
People with lots of experience and coming from completely different backgrounds get interested in Service Design