This clip is part of a one-hour-long webinar about the Future of In-House Service Design with Marc Fonteijn. You can watch the full webinar here.
In summary
Encourage students to do an internship with an organisation that delivers tangible services.
Have students experience the front stage and backstage of service delivery (like in café, a restaurant, hotel, etc.).
Have students work in a hotline to see how people interact with organisations and how standardised processes can make the work of workers hard.