Definition from Usability First
βA way of measuring peopleβs attitudes along a single dimension by asking them to indicate that they agree or disagree with each of a large set of statements (e.g. 100) that are about that attitude.β
Going further
I've curated 400+ definitions just like this one in a tiny dictionary. In this glossary you can easily access, search and understand 400+ terms that service designers and other innovators use.