Strategy is one of those black box terms where everybody has a different image of what it is and how it should be documented. The fact that it's a black box can lead to many misunderstandings and frustrations.

That's why these days, when I'm embarking on a strategy journey, I like to get the different people who will be involved in the process and the decision makers and then very early make a prototype of the final document or deliverable.

I use examples of strategy deliverables to make people reflect on:

Here are a few examples of strategy formats. Each format can vary in length, details and content.

Here, the goal is to have a mix of visuals and short texts to convey the strategy.

Here, the goal is to explain with longer sentences the strategy.

Here, the goal is to summarise visually the different components of the strategy and how they play together. This can take the form of a poster that you can hang in the offices to be a constant visual reminder of the strategy.

Good templates for such strategy maps are:

Here, the goal is to focus the energy on the "task" side of the strategy and transform it into a tool that helps to track the work that is done and results from the strategy. The final results lives in a software that is used to track tasks.