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πŸ“– Primary Sponsor
Daniele Catalanotto avatar
Written by Daniele Catalanotto
Updated over a year ago

Definition from Prosci

β€œThe primary sponsor is that individual whom authorizes and funds the project. This person is usually in control of the resources, systems and people that are affected by the change. The primary sponsor has three main change management responsibilities, including active and visible participation, coalition building, and communication of business messages about the change.”


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