Skip to main content
πŸ“– Loyad
Daniele Catalanotto avatar
Written by Daniele Catalanotto
Updated over a year ago

Definition from Gartner

β€œLoyads are customers who are both loyal to a provider and who advocate the provider. In the digital era, loyalty marketing and advocacy marketing join forces to convert first-time buyers to repeat buyers to loyal customers to brand advocates. Loyads, or loyal advocates, don’t just come back β€” they bring others with them.”


Going further

I've curated 400+ definitions just like this one in a tiny dictionary. In this glossary you can easily access, search and understand 400+ terms that service designers and other innovators use.

Did this answer your question?