Definition from Fjord
“The Era of Living Services describes how brands will use the Internet of Things and powerful data analytics to create services that come to life; predicting and reacting to consumers’ changing needs and circumstances. In other words, branded services that are personalized and change in real-time for every individual wherever they are and whatever they are doing.”
Going further
I've curated 400+ definitions just like this one in a tiny dictionary. In this glossary you can easily access, search and understand 400+ terms that service designers and other innovators use.