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πŸ“– Information Scent
πŸ“– Information Scent
Daniele Catalanotto avatar
Written by Daniele Catalanotto
Updated over a year ago

Definition from UX Mastery

β€œAn important concept in information foraging theory referring to the extent to which users can predict what they will find if they persue a certain path through a website. As animals rely on scents to indicate the chances of finding food, so do humans rely on various cues in the information environment to acheieve their goals.”


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