There are recruiting agencies out there whose job it is to help you find the right users for your interviews or for testing your service prototypes.
Steps to recruiting testing participants
Who to recruit?
Who to recruit?
Define who would be the right target group to recruit
Recruit internally or with an agency?
Recruit internally or with an agency?
Decide if we can recruit ourselves or need help from an external recruiter like Testingtime.
If you recruit internally
If you recruit internally
List people: make a list of names, and phone numbers and assign who will contact who.
Choose a test day: check the agendas of the team and block a day for multiple 1-hour calls
Scheduling link: using a tool like calendly.com
If you get help from a recruiting agency
If you get help from a recruiting agency
Choose a recruiting agency: I like to work with the people behing TestingTime.
Choose a test day: check the agendas of the team and block a day for multiple 1-hour calls
write a screener: make a document with simple questions and possible answers and show which answers validate if the person is interesting and which show that the person is not interesting (see examples below)
Good news: the agency will take care of the scheduling 🙂
Create the interviews questions based
Create the interviews questions based
You can use the Five-Act Interview model as a base template
A friendly welcome to start the interview.
A series of general, open-ended context questions about the customer.
Introduction to the prototype(s).
Detailed tasks to get the customer to react to the prototype.
A quick debrief to capture the customer’s overarching thoughts and impressions.