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🤔 ▶️ Where do the Swiss service designers work?
Daniele Catalanotto avatar
Written by Daniele Catalanotto
Updated over a year ago

Summary of the video

  • Most Swiss service design practitioners work in consultancy or education

  • Public sector involvement is very small

  • Half of practitioners work in large organizations with around 2000 people

  • Service design education should be brought to lower levels to expand its reach

  • Most practitioners have less than 10 years of experience

  • Service design is not just for the younger generation and full-time service designers are a minority

Video transcript

This transcript was generated using Descript. So it might contain some creative mistakes.

 Where do the Swiss service designer work?

Here we have data from 2019. In two 19, the Swiss Service Design Network team made a survey with. 50 plus Swiss Service, Design practitioners. And this year we got to make that potato public and share a bit of a report. And I'm taking a few elements, the report, but as you see in the slides, Whenever there is a link you can then find the link and go further.

And I'll share the presentation with you obviously at the end so that you get all the resources. But let's go in that report. And one thing that is quite interesting is the to see that most Service Design practitioners work in consultancy or in education. Again, it's a small survey. Take it with a big grain of salt.

There is not many people who have answered. Don't take the percentages as oh, that's exactly the percentage, but it gives you a bit of a feeling. And the feeling that is quite interesting here is to see that the public sector is very small. It's the gray part that you see here in, in the graph and it's quite small, but interesting to see that the education part is very involved.

You can go, then go in the details in the report, but I think that gives us already a few ideas to talk about. Then the chat part. Then about half of the practitioners work in large organizations like the. The part which is in dark green that you see in the upper left that's organizations that have around 2000 people in them.

So you see a quarter of people who have answered that question are working in such big organizations. So we see here the very big organization that really see the need for the Service Design, which is about a classical thing with Service Design around the world. And one thing that we'd love.

I think to fight in Switzerland, maybe bringing Service Design education also at a lower level so that there might be a service designer also in a bakery working. I think that will be a dream to not have only for the big organizations, but also why not have a barista who works 50% as a barista and 50% as a service designer and tries to improve things in a cafe.

I think that will be something would be quite interesting in the future. Then we see that most practitioners have less than 10 years of experience which. It's quite interesting knowing that service isn't that old. It's something that is from the eighties officially, if we can say it like that.

Still we have a bit of people who are, who have a bit of experience, but still when you see here the graph, it shows that we still have. A good chunk of juniors, a good chunks of middle level and a good chunk of experienced one. Which means that when you go in a big organization where there are Service Design, you are not the only one who has knowledge.

I think that's something with, which is interesting to see here, but also to see that it's not just the younger generation who comes in the workplace and which is interested about that topic. But full-time service designers are a minority. This was the question, how much time do you spend on Service?

Design? And here we see really the one on the right, which is hundred percent. There were only very few people who said, this is my main activity in my job.

Go further: Read the State of Service Design 2019 Report

Back in 2019, the Swiss Service Design Network team got in touch with 50+ service design practitioners to better understand: the state of Service Design in Switzerland, what makes Swiss services different, and what do they expect from a community of service designers.


✨ Made with assistance of AI.

The transcript of the video was made using Descript, and the summary was made by using Notion.ai and the automated transcript with the prompt: "Make a summary with bullet points"

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