Josin asks us a lovely question, which is, can you always combine a customer journey map to a blueprint to encourage collaboration? And, maybe the first answer to that will be. It's a tool. You can do whatever you want with it. So feel free, if you want to start with a customer journey, start with a customer journey.

You want to start with Persona. That's just, it's yours. It's your tool. You do whatever you want with that tool. There is no Definite rules of how we should do it. At least that's how I work with that. But to give you a bit of a more complex answer on that question.

For me, often I summarize to people who are new to Service Design, what Service Design Blueprint is by saying, it's very simple. It's a customer journey to which you add. A backstage. And the backstage is basically what happens in the business, what are the processes, the structures that are needed to make the front stage or the customer journey happen.

So basically, at least to me, you can always start with a customer journey and maybe even you should, because it's very easy to start with a customer journey. And then if you really need it, then you add the backstage to it, which then will create a service blueprint. I hope that helps and as I said in the beginning, we don't have to take it too seriously.

It's just a tool. As long as the tool serves your purpose, you can bend it, change it, adapt it. And I think this is really the mindset that I always like to teach, which is to say, these are just tools. Play with them, adapt them so that they fit you.