This time it is Peter Rowe, then Director of Urban Design Programs at Harvard, who writes a book about how a specific breed of creatives think and act.
In his book “Design Thinking”, published in 1987, Peter focused his attention on architectural designers.
It is interesting to note how Design Thinking was built block by block by different scientists and explorers who looked at different creative types until one or two decades later everyone had this word in their mouths when they wanted to sound smart in the role of a manager or business person.
Let’s finish this moment of history with a little extract from Peter’s book which shows what he wanted to do with it: “This book is an attempt to fashion a generalized portrait of design thinking. A principal aim will be to account for the underlying structure and focus of inquiry directly associated with those rather private moments of ‘seeking out,’ on the part of designers, for the purpose of inventing or creating buildings and urban artifacts.”
Going further
This article is part of the book "A Tiny History of Service Design, " a tiny two-hour read that goes through the historical events that created what Service Design is today.