The term Cognitive Psychology seems to have been first coined in 1967 by Ulric Neisser in his book “Cognitive Psychology”. This new psychological approach is interested in how mental processes work. Psychologists and scientists who take this approach love to study things like “attention, language use, memory, perception, problem solving, creativity, and thinking”.

Cognitive Psychology has a big impact in elements like cognitive biases that shows the ways humans think and why they sometimes act irrationally. More on this in the coming pages. Yes, yet again we need to encounter with a bit of suspense!

This article is part of the book "A Tiny History of Service Design, " a tiny two-hour read that goes through the historical events that created what Service Design is today.