Another great year for Service Design! In 1991, Service Design was finally recognized as a unique discipline that we should teach. At the Köln International School of Design, Prof. Dr. Michael Erlhoff, (maybe we could say he is the father of Service Design) proposed that Service Design be considered a design discipline.

According to an article on the history of Service Design by the Interaction Design Institute, Michael “would go on to form an international conglomerate of universities that provided service design education and a network for academics and professionals involved in the discipline”.

This article is part of the book "A Tiny History of Service Design, " a tiny two-hour read that goes through the historical events that created what Service Design is today.