Skip to main content
All CollectionsService Design History (beta)1980s: Early Days of Service Design
⌛️ Mid 1980s: Interaction Design, the Modern Days
⌛️ Mid 1980s: Interaction Design, the Modern Days
Daniele Catalanotto avatar
Written by Daniele Catalanotto
Updated over a year ago

In this little history of Service Design, I have said that the first guy who coined the term Interaction Design was John Dewey in 1930.

But many historians of Design believe that Interaction Design really started its more serious existence much later, in the mid-1980s, with the work of Bill Moggridge and Bill Verplank. But it still took about ten more years until designers really took it more seriously. Let’s remind ourselves that Interaction Design is focused on making digital machines work better for humans.

The IBM personal computer will arrive in 1981 and the first Macintosh will arrive in 1984, so we definitely needed such a field to make the personal computer a success.


Going further

This article is part of the book "A Tiny History of Service Design, " a tiny two-hour read that goes through the historical events that created what Service Design is today.

Did this answer your question?