The Scandinavian Design approach, that took place mostly during the 1960s and lasted till the 1980s, was an inclusive and democratic design approach.

The Scandinavian designers went slightly in an opposite direction during these days of fast technological development. Many innovative projects like DEMOS focused their work not on technology but on helping workers, unions, workplaces, and even government departments tackle the changing workplace environment.

Here, again we see a similar approach than the one today’s service designers use. The whole system was taken into consideration. Not just the user. Not just the owner of the company. All the stakeholders, including the employees that make products and services a reality, were brought together.

This article is part of the book "A Tiny History of Service Design, " a tiny two-hour read that goes through the historical events that created what Service Design is today.