A bit of context
This process has been developed by Botnia Living Lab. This lab focuses on user-centric research, development and innovation.
What I like about it
Start with planning: reassuring start for more traditional project managers
Appreciate: an interesting formulation that makes the process feel more mindful
Shows the mix: shows that each step is a mix of business, use and technology
Go deeper
I found this process in "The Living Lab Methodology Handbook" a 69 pages PDF that documents everything about this process.