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๐Ÿ› ๏ธ The Fast Idea Generator
Daniele Catalanotto avatar
Written by Daniele Catalanotto
Updated over a year ago

This is another tool that service designers use to come up with new solutions.

The Fast Idea Generator was invented by the team of Nesta, providing 9 approaches to think about a solution innovatively.


One of the approaches that it proposes is the โ€œinversion.โ€ The idea here is to turn a common practice upside down. If the normal rule is that doctors treat patients, then the inversion would be formulated as the following question: What if patients became the doctors? This creative prompt then helps you come up with new solutions.


The fast idea generator is a great tool, because it gives you a step-by-step process to think differently about a given situation.


Going further

This article is part of my free course "What is Service Design?" which helps you to discover what Service Design is and why it is powerful to enhance the customer experience.

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